Case Study
Blingsting: Building an Outreach Engine From Scratch
How we helped a wholesale accessories brand discover 92K retail businesses and generate 658 interested replies through data-driven cold outreach.
The Brand
Blingsting (sellblingsting.com) is a wholesale accessories and jewelry brand selling to independent retailers, gift shops, and boutiques across the US.
They needed to reach retailers directly — building a pipeline of new wholesale accounts through outreach that introduced their brand outside the marketplace. The goal: generate demand, start conversations, and open doors to new accounts at scale.
The Numbers
92K+
Retail businesses discovered
18,874
Qualified email targets
658
Interested replies
6.38%
Reply rate (5-6x avg)
125
Active mailboxes
46
Simultaneous campaigns
$0.02
Cost per lead
5+
Data sources enriched
What We Built
A five-stage pipeline from data acquisition to CRM-integrated campaign execution.
Data Acquisition
Systematic scraping of Google Maps, Bright Data datasets, and industry directories. 92K+ retail businesses identified across the US.
Multi-Source Enrichment
Each business enriched from 5+ sources: SERP results for websites, website scraping for emails and phones, Facebook page analysis for engagement data, Apollo.io for company intelligence and decision-maker contacts.
Lead Qualification
18,874 businesses qualified with verified emails. Segmented by category, geography, and buying behavior. Every contact verified before a single email was sent.
Campaign Execution
125 active mailboxes running 46 simultaneous campaigns through SmartLead. Personalized multi-step sequences with natural business names and geographic references. 6.38% reply rate — 5-6x the industry average.
CRM Integration
Interested leads automatically routed to Close CRM with full context — category, campaign source, social profiles, website. Follow-up tasks created automatically. No lead fell through the cracks.
What We Learned
The outreach created massive demand — 658 people replied saying they were interested. The data pipeline, the targeting, the messaging — all of it worked.
Where the funnel broke was nurture. Those 658 warm leads needed a system to walk them through the next steps — follow-up sequences, segment-specific landing pages, a human to pick up the phone. Without that layer, demand leaked.
This is now a core part of what Bellows builds. We don't just generate interest — we build the system that captures it.