Activate Your Buyers
Faire gives you one channel to reach your buyers: a DM inbox buried under order notifications and messages from every other brand. That's not a relationship — it's a suggestion box. Activating your buyers means building the direct channels Faire doesn't give you: email, phone, CRM, and the integrations that route the data you already earned into systems you actually own.
Buyer Outreach & Reactivation
The DM channel is the suggestion box. The outbound channels that actually drive reorders are email and text — and most Faire brands have both sitting unused because the buyer contact data lives in their Faire admin, not their marketing stack.
We build outreach cadences against every buyer cohort: reactivation sequences for buyers who went dark, reorder nudges for buyers at the end of their reorder window, win-back sequences for churned buyers. Copy written specifically for wholesale relationships, not consumer discount spam.
What you get
- →Segment builds by order history, recency, and category
- →Reactivation sequences (email + text where available)
- →Reorder cadence mapped to wholesale cycles
- →Win-back flows for churned buyers
Email Marketing & Automation
Klaviyo flows built for consumer DTC don't work for wholesale. Reorder cycles run quarterly, not monthly. Segmentation is by category and volume, not by browse behavior. The creative reads to a buyer sourcing for a shop — photography, tone, product framing all shift.
We set up Klaviyo end-to-end: account configuration, list hygiene, segment logic, lifecycle flows (welcome, first-order, reorder, win-back), and campaign calendars tied to wholesale seasonality and Faire's promotion windows.
What you get
- →Klaviyo account setup + deliverability baseline
- →Wholesale-tuned lifecycle flows (welcome, reorder, win-back)
- →Segmentation by category, volume, and order recency
- →Campaign calendar aligned to Faire's promotion windows
CRM Setup & Management
A CRM for wholesale runs different pipelines than a CRM for SaaS or services. Stages are tied to buyer-relationship lifecycle: prospect, first-order, repeat, lapsed. Custom properties track reorder frequency, category mix, contact-data source, and whether the buyer is routed through Faire Direct.
We configure HubSpot (or your CRM of choice), build the wholesale pipeline, set up automations for follow-up sequences and data-hygiene tasks, and integrate it with email, outreach, and site traffic sources so the whole picture lives in one system.
What you get
- →Wholesale pipeline configuration
- →Custom properties for buyer lifecycle tracking
- →Automated follow-up sequences + data-hygiene tasks
- →Integration with Klaviyo, Shopify, and outreach channels
Shopify & Site Integration
Faire Direct and the sanctioned Faire + Shopify integration let every order flow buyer email, phone, and shipping address into systems you own. Set up correctly, your customer database grows with every Faire order — not despite it.
We stand up the integration end-to-end: ShipStation or comparable pipeline, Shopify customer tagging, Klaviyo list sync, and a simple external landing spot so the relationships survive if Faire ever suspends the account. The pattern: Faire is a sales channel, the customer database is yours.
What you get
- →Faire + Shopify sanctioned integration setup
- →Order data pipeline (email + phone + shipping to CRM)
- →Klaviyo list sync from Shopify customer data
- →External CRM landing for data survivability