Win on Faire

Most Faire stores leak revenue through settings a brand never audited after launch. Holiday mode accidentally left on. A minimum order set above zero without the social proof to justify it. Promotion-match windows missed because nobody was watching. Primary images with overlays Faire quietly deprioritizes. We walk the store end-to-end against Faire's current spec and ship a ranked defect list.

Once the defects are fixed, we tune the merchandising layer: collections that match how buyers actually browse, brand story copy that reads like a brand and not a SKU dump, imagery consistency across every product tile. The retailer-facing shop page is the last mile between search impression and order — it has to do its job.

Faire's internal search is the largest source of new-buyer discovery, and it rewards brands that use the full real estate: 60-character titles with the keyword buyers actually type, 1,000-character descriptions that cover adjacencies and use cases, variant structure that expands the search surface.

We run a keyword-researched pass across every live SKU. For smaller catalogs, we pair it with a variant-splitting recommendation that turns one listing into three or four — each one competing in a different search bucket. For larger catalogs, we focus the manual work on the top-traffic SKUs and programmatically generate the tail.

Reviews are algorithmic fuel on Faire. Faire has stated that accounts with 35+ five-star reviews see meaningfully higher conversion; getting from a handful of reviews to that threshold is the fastest-paying optimization most brands can run. It rarely happens organically.

We build the review-capture system: templated outreach keyed to order stage (delivered, reordered, first-time buyer), dispatched through Faire Messenger where address data is thin and through email where it's available. The cadence runs weekly, not monthly, because Faire Messenger activity is itself an algorithmic signal.

Paid media for Faire brands is a different discipline than consumer DTC. The target isn't a person buying for themselves — it's a retail buyer sourcing for a shop. Creative, landing experience, and campaign structure all have to match that cycle, or the budget burns.

We build campaigns across Faire's own ad surface plus off-platform channels (Meta, Google) tuned to wholesale-buyer intent: the language retail buyers use, the seasonality of wholesale purchasing, the offer structure that reads as credible to a buyer vs. a consumer. Weekly optimization, not set-and-forget.